Discuss the ways horror films are
produced & distributed
- The film industry produces and distributes films to their audiences in numerous ways, depending on whether they are an independent film company such as 'Vertigo Films’ or industrial such as a major studio like ‘Paramount Pictures’.
- However, the differentiation's of horror movie distribution and production are not drastic due to the similar conventions, mainly focusing on mise-en-scene as opposed to CGI and expensive locations; therefore the genre tends to be reasonably cheap and easy to produce for industrial as well as independent studios due to the expectations of horror.
- An example of a horror film produced and distributed by an independent company is ‘The Strangers’ (Bertino, Vertigo Films).
- Director Bertino wrote the script for the movie as well, originally titling it ‘The Faces’. He had a particular interest in the genre, due to the connection with the audience which can be made through the technique of scaring them.
- Bertinos’ inspiration came from a number of sources, consisting of the thriller films of the 1970s, events which took place during his childhood; from when a stranger came to his house and asked for someone who did not live there, the true crime book ‘Helter Skelter as well as Keddie Cabin Murders of 1981.
- When distributing the film, vertigo focused their advertising campaign on the fact the narrative is inspired by true events.
- The stars of the film (Liv Tyler and Scott Speedman) along with Bertino attended San Diego’s annual Comic-Con event to promote the film. Each celebrity was a panelist in a question and answer session. A teaser was also shown at the event in late July 2007.
- Several weeks after the release of the movie teaser at the Comic-Con event; trailers and billboards began to be shown, then in late March a full length trailer was exposed, to promote the film for the release in May.
- The budget to the movie was $9 million dollars, and the movie box office achieved $82.3 million. This movie is a great example to suggest that the gap between independent and industrial film makers is reduced due to the conventions of horror.
- An example of a horror movie produced and distributed by the industrial company Paramount Pictures is 'Shutter Island' ( Scorsese, 2010)
- The concept for the idea came from Dennis Lehane's 2003 novel of the same name. Originally, the novels film rights were first optioned to Columbia pictures, however the rights lapsed. Therefore the concept was sold to Paramount where they hired screenwriters Laeta Kalogridis and Steven Knight to adapt the novel.
- The movie received a budget of $80 million. And was a success at box office, its domestic total gross reaching $128 million in North America and 167 million dollars in foreign markets.
- The movie included numerous innovative methods such as dynamic cinematography, to highly atmospheric production design. The soundtrack included also created an outstanding eerie effect, consisting of often discordant passages from modern composers.
- Shutter Island was scheduled to be released by Paramount Pictures in the United States on October 2nd 2009, however the film finally premiered on February 19, 2010. This was due to Paramount Pictures not having the finance in 2009 to spend the 50-60 million dollar needed to market and distribute the blockbuster, as well as DiCaprio's absence of promoting the film internationally at this time.
- When Paramount Pictures were able to fund the distribution to an expected standard, the company heavily promoted the film. The movie promotion was on magazines such as 'Total Film' ideal for the films target audience of movie fans in the age bracket of 15-35, teasers were released and press conferences were held including the main stars such as Leonardo DiCaprio.
- The premier took place at the 60th Berlin International Film Festival as part of the competition screening on February 13th, 2010.
- Shutter Island was released on DVD and Blue-ray on June 8, 2010, in the USA and on August 2, 2010 in the UK. The UK released a standard edition as well as a limited steel-case edition.
- In conclusion, the comparison between ‘The Strangers’ and 'Shutter Island' are in some respects very different, likely due to the fact that the films have been funded by different types of companies, (Industrial and Independent) this has a large influence on the success of the film due to contrast of financial backing which contributes greatly to a films success as more finance results in better locations, special effects, marketing and advertising etc... For example; when distributing the film Shutter Island were able to release teasers months before the movie was scheduled to release, where as The Strangers wouldn't have had this luxury and therefore the independent film wouldn't have been recognised as well as the Industrial film was. Another comparison between the Industrial and Independent companies are their intentions for film making. The Strangers would have likely of been made due to Vertigo's love and passion of film making, in correlation to Shutter Island, whose main aim would have been more geared towards making a profit, the two contrasts in motives for making the film would have contributed to the success as well, because Paramount Pictures would have had a guaranteed audience due to being one of the five major studios, where as Vertigo would have had a more specific demographic, therefore less likely to make a large profit. However the movies both have the similarity of being a success due to both achieving an impressive profit; The strangers bringing in $82.3 million from a $9 million budget, and Shutter Island making $295 million worldwide.